Introduction and Background

This is a report on a practice-research project designed to explore the potential for pulling together a crowd sourced ‘publication’ online based around memories, stories and experiences of Goan food.

Goa is located on India’s westerly Konkan coast and was a Portuguese colony for nigh on 500 years. It’s mélange of mainly Hindu, Muslim and Portuguese influenced cuisine is based predominantly on locally sourced seafood, rice , pork, chicken ,coconut and vegetables.

The project’s aim is to explore primarily how such video content may be crowd sourced and also how that might happen ,what trends surface and what kinds of imagery ,artifacts and possibly new creative media products arise out of such an open source approach.

The ‘crowd’ response we hope to attract is mainly focused on Goans both at home and in the diaspora , incomers , friends and fans of the Goan experience, culture and heritage.

Interactive Careful of this word. Overused. Arguably Web 2.0 is about more than interaction. Think in terms of shifts in power.

Web 2.0 technology has opened up control , from the pre web , analogue,  privileged traditional top down one-to-many broadcast model , towards the lay person as a legitimate broadcaster – publisher, even if he or she does not think of it in such terms or the shift in power it involves.

There is also a deeper ideological shift from old media when content was a fixed stable entity controlled usually by the author and or publisher and could not be easily changed or updated without their permission.

 In contrast much content today on sites such as You Tube is characterised by speed of uploads and is constantly morphing and transitory as users react and add comments and other video clips or mash up the original video ,thus making the content much more malleable and flexible.

 Video, text and picture focused free social media tools such as Facebook, Vimeo etc offer the potential for cyber users to self-publish and broadcast.

 In pre Web 2.0 times publishing and broadcasting resources were limited and power and control of production and distribution closely guarded.

Cheaper technology accessibility , software developments and digital capacity abundance, has enabled new online broadcast spaces, such as Indymedia , U-Tube, and  popular social networking platforms such as Facebook, Twitter, etc.

These both co-exist with traditional broadcast yet are new discourses spaces resulting in new language/concepts such as user generated content, citizen media, niche content micro casting etc. Much of this can be created for free or very cheaply as against massive running and production costs for mainstream broadcasters and publishers.

Content distribution power is moving away from traditional broadcasters. Even the humblest ‘citizen-cast ‘video clip can potentially garner more eye balls globally than an East Enders finale.

This also changes the idea of what to ‘publish’ and to ‘broadcast’ are.  Here for example we are exploring how very informal 90 sec +/-  video memories can be brought together into a publication.

However most participants will not necessarily think of that as publishing or broadcasting  in the traditional sense but perhaps more as interacting ,contributing  and engaging with a topic of mutual interest or affinity.

As in other cultures, Goan identity ,heritage and belonging are inextricably driven, linked and intertwined around the signature uniqueness of it’s cuisine , folklore vignettes, stories and memories associated with it .

Memory of food acts as a trigger and anchor for connotative associations with cultural or social identity. The Goan cuisine itself often acts as a concrete signifier of identity and a cultural ambassador ,which can happily sit alongside and or add new new ties and cultural practices adapted and forged in new host environments .

The Goan community is one with a distinctly well established culture of economic migration. Its native food and beverage play a signature role in preserving continuity of social and cultural ties directly from the homeland or via adopted home lands in the diasporae

Sharing Stories of Goan Food Memories and Experiences is the working title publication model,  for an experimental, practice as research project, primarily utilizing the video sharing You-Tube  website as a proprietary host platform.

I have outlined some of the reasons I decided to try and explore these connections with this project

Good. Bit more on why you have chosen this ‘case study’. Bullet point it if necessary.

Do same with why chosen YouTube.

I am of Goan ancestry and heritage although I was born and  have lived mainly in the diaspora

I was lucky enough to have been partly raised there , being socialized and acculturated to local food provenance ,husbandry and cuisine practices.

Yet I never experienced a desire at the time or understood the importance of recording these experiences for the collective community good and for future generations etc.

The possibility of capturing images, clips and stories about Goan food was also diminished , as the technologies obtaining at the time locally did not allow for this

There was also not an awareness prevalent of how significant capturing these experiences might become ,as tourism and hospitality became  a backbone of the economy  .The industry is also now aware of changing trends and nascent interest in cultural and eco-heritage tourism rather than focusing mainly on beach tourism, which is not the USP it once was.

I have a background in hospitality /tourism and the food and beverage industry and hope to combine some of what I learn from this practice research project to help me find new and preferably remunerative journalism forms ,for the online age.

Whilst doing some  preliminary research, I noticed that there is much rich content  written about Goan  food origins, evolution , history and anthropology on and off line

There is however not so much specifically about Goan food memories, experiences identity and heritage etc by way of audio-visual media such as video.

I felt there could be potential to begin creating perhaps a visual recorded anthology, a collective  publication, an archive of vignettes of connotative food memories and culinary practices , linked with native culture, identity and heritage.

There is a substantial diaspora , consisting of first , second and even third generation Goans ,some partly or wholly raised in Goa and others who have never set foot there.

What are their differing recollections and how do they identify Goan food memories and associate it as an integral part of their identity ?

There is potential for building an instantly recognizable brand for Goan food by way of building an inventory of narratives around it  ,to showcase and bookend established conventional outlets such as cook books, recipes , magazines , etc

Other brands such Indian food ,Chinese ,Thai etc have a distinctive hold on food consciousness and awareness globally ,but a regional niche cuisine such Goa’s  with it’s Indo Latin base has yet to mainstream- capitalize on its own unique identity

We live in an attention scarcity deficit age ,where speed and convenience can often over ride quality and authenticity. Historically food knowledge was culturally passed down from mother to daughter in Goan society. How much is lost if we don’t preserve those practices for a more modern generation. How do we preserve them ? How have these practices ,techniques, ,customs evolved or have they ?

The project focus is on  catalyzing and encouraging reader /writer relationships based on short uploaded video clips of personal memories of and around the Goan food experience. In the process we hope to begin creating an online repository and interactive publication, which is not moderated and is self editing And opening questions of what we mean by these.

It will also help us better understand how social media behavior works in this context.

`This brings us to the key research question we seek to answer with the help of the “crowd”.

Is it possible to crowd source a ‘publication’ on a You Tube platform ?

We must make it clear here that this is not a research project about the You Tube site per se , but rather about crowd sourcing a publication via the use of YouTube as a platform. 

Set out your research questions. What you hope to find out. Try and be as clear and distinct as poss. Again bullet point if necc:

  1. Will Goan people join in?
  2.  Who else will join in ?
  3. What kind of cross promotional enabler connections might surface ?
  4. Can we map these conversations networks ?
  5. Is YouTube the best place for them to tell stories?
  6. Can we successfully generate a call to action and build a critical mass of momentum ?
  7. What kind of conversations trends will it spark of  if any ?
  8. Will there be a conversation attractor/s ?
  9. It’s the conversation economy, stupid. One of the engines that is driving “2.0” growth is the fact that communities are forming around popular social platforms such as YouTube, Facebook, Flickr, Ning, Twitter—the list goes on and on. These platforms facilitate conversation. Conversation leads to relationships and relationships lead to affinity. http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm

10. How do we make it easily searchable on the web?

11. Can we make use of the User Generated Content we will ask for to create new journalism and or monetary models ?

YouTube is thus an enabler and destination space for users to connect, be informed, entertained  and inspired to engage with the online community but also acts as a distribution hub for original-content creators both amateur and professional and commercial advertisers.

Some of the reasons I chose to go with You Tube

It’s the most popular go to /default site for video and one effect of this it’s ability to attract and distribute content is much higher

It’s a free supported by advertising service that’s accessible to even the casual browser.

Fast and vast Searchable date base and a search engine for information

It is owned by Google which also has the # 1 search engine globally ,so results have a chance of being more prominently displayed on the web

Registered users are able to upload and share videos, save favorites, create playlists, and comment on videos.

Also when a site’s popularity and reach reaches critical mass , it tends to be more ‘trusted’ and acceptable and there is   much less hesitancy about posting on it.

Video embedding facility allows one to insert a YouTube video into Facebook and MySpace accounts, blogs, or other Web sites.

 Users can elect to broadcast their videos publicly or share them privately with friends and family

Subscriptions facility enables keeping  track of favorite users’ new videos.

Webcam and Flash software are able to instantly record video responses or normal videos onto the site rather than having to prerecord and then upload the video.

Also the tags , number of view tracking facility

Interpersonal Video sharing into  the worlds leading online video community

Industrialising/commoditising/  usage ie professionally produced content for advertisers alongside

Misc. Thoughts

I AM THE CROWD SOURCER

What of citizen journalism

Research Project Dissertation

 

 

Crowdsourcing a publication using You Tube as a platform

Assignment deadline: Tuesday , 03 May 2011

 

Submitted by: A.A. FERNANDES

BBK#: 12301070

 

INDEX

 

Introduction and Background                                                       Page 1

Literary Review                                                                              Page

Methodology                                                                                  Page

Evaluation                                                                                       Page

URL

Bibliography

 

 

CALL OUT DRAFT

This is a call out to ALL who love Goan food and care enough to share their story of a memorable Goan meal or experience.

All I ask is that you upload your video  and tag it : goan food memories you tube (to help make it easier to locate online) ( You can cut and paste the TAG if that’s easier)

You will find some more simple sample videos I’ve uploaded just like the one you may have just seen.

It can be as rough cut or as sophisticated as you want it to be.

I am exploring how very informal 90 sec +/-  video memories about Goan food may be brought together into a crowd sourced online publication on You Tube.  

The ‘crowd’ response I hope to attract is mainly focused on Goans both at home and in the diaspora , incomers , friends and fans of the Goan experience, culture and heritage

I am of Goan ancestry and heritage although I was born and  have lived mainly in the diaspora

I was lucky enough to have been partly raised there , being socialized and acculturated to local food provenance ,husbandry and cuisine practices.

Yet I never experienced a desire at the time or understood the importance of recording these experiences for the collective community good and for future generations etc.

This research project for my Media and Business Applications Degree, offered an opportunity to try and do just that; by utilizing the collected resources and creativity of people who love Goa and Goan food and culture.

The possibility of capturing images, clips and stories about Goan food was also diminished , as the technologies obtaining at the time locally did not allow for this

There was also not an awareness prevalent of how significant capturing these experiences might become ,as tourism and hospitality became  a backbone of the economy  .The industry is also now aware of changing trends and nascent interest in cultural and eco-heritage tourism rather than focusing mainly on beach tourism, which is not the USP it once was.

I have a background in hospitality /tourism and the food and beverage industry and hope to combine some of what I learn from this practice research project to help me find new and preferably remunerative journalism forms ,for the online age.

Whilst doing some  preliminary research, I noticed that there is much rich content  written about Goan  food origins, evolution , history and anthropology on and off line

There is however not so much specifically about Goan food memories, experiences identity and heritage etc by way of audio-visual media such as video.

I felt there could be potential to begin creating perhaps a visual recorded anthology, a collective  publication, an archive of vignettes of connotative food memories and culinary practices , linked with native culture, identity and heritage.

There is a substantial diaspora , consisting of first , second and even third generation Goans ,some partly or wholly raised in Goa and others who have never set foot there.

What are their differing recollections and how do they identify Goan food memories and associate it as an integral part of their identity ?

There is potential for building an instantly recognizable brand for Goan food by way of building an inventory of narratives around it  ,to showcase and bookend established conventional outlets such as cook books, recipes , magazines , etc

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You Tube Channel Link

 

http://www.youtube.com/user/geminijune1959

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